services
Bespoke Marketing Strategies.
Built For Growth, Designed By Strategy Experts.
I am a marketing strategy expert that builds custom designed digital marketing strategies to help businesses focus their marketing efforts on the things that work and ignore those that won’t.
Every business is unique, which is why you should have a tailored marketing strategy designed to drive your business forwards. As a specialist in marketing strategy, I provide each of my clients with an entirely bespoke, comprehensive and actionable marketing strategy.
Your marketing strategy will be geared towards your business’s individual goals, market, ambitions, and budgeting requirements.
I provide strategies for businesses of all sizes. My strategies take into account purpose, which might vary from ensuring the success of a new product launch to a complete review of your existing marketing plan, as well as the type of marketing required; B2B, local, service-based, and start-up.
Strategies Tailored To Your Business
Start-Ups and Individual
If you are a start-up or individual running your own business, it is crucial that your marketing strategy focuses on achieving short-term wins to push you into profitability. I can help you devise a robust marketing strategy designed to get you over the line.
Small Businesses
As a small business, knowing which elements of your marketing strategy to prioritise is critical to the success of your business. I create marketing strategies for small businesses that bring all the necessary elements together into a single, focused strategy.
Medium Businesses
Medium-sized businesses have a lot on their plate, which can make coordinating all their marketing efforts challenging. My marketing strategies for medium businesses ensure complete alignment across all marketing components.
Digital Marketing Consultancy
I believe that generic digital marketing advice promises average results at best, which is why we tailor our digital marketing plans to each individual business.
I don’t buy into fickle trends claiming that one single aspect of marketing (like email or SEO) is the surefire route to growth either—because if it were really that simple, wouldn’t every business be a success?
The truth is that there is no one answer, because an effective digital marketing strategy should be as unique as your business.
It should be nuanced, strategic, grounded in data, and tailored to your business’ strengths and your competitors’ weaknesses.
social media advertising
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Let’s just cut to the chase – Facebook Ads are one of the holy grails of online advertising for SMEs. Why? Well, with a whopping 2 billion active users, you’ve got a captive audience waiting to be impacted by your game-changing brand.
We focus on Data-Driven Services That Drive Results;
Dynamic Product Ads
The Pixel
Remarketing
Lead Generation
Messenger
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Instagram is a dynamic platform and the perfect place for businesses to connect and engage with their audience. With a wide range of features, It offers small and niche brands the chance to target demographics and showcase their personality through creative reels, influencer collaborations, and high-converting meta ads.
Businesses can foster genuine relationships by directly interacting with followers, laying the foundation for a trusting and profitable digital presence. -
Whether you’re launching a new business or taking your business to the next level, coming up with the perfect marketing strategy and well-targeted TikTok ad campaign with scroll-stopping creatives can help drive impressive results for both eCommerce and lead-gen businesses.
ppc
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We specialise in scaling small businesses, we’re experts at working in sync with your objectives and your in-house team. Google Advertising is an auction-based system that enables targeted advertisements to be shown in Google search results and on other Google properties.
Google Search
Google Display
Google Shopping
Landing Pages
Conversion Rate Optimisation
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The arrival of Google Shopping in the UK has disrupted the way we buy online. It presented the opportunity for small businesses to compete with eCommerce giants that monopolise the markets. Combined with the strategic and data-driven approach of our Google Shopping management agency, we see companies of all sizes thrive and build loyal customer bases.Taking a deep dive into your data, industry and target audience, we fuel a plan focused on long-term results and continuous optimisation.
Data-Harnessing
Ad Creation
Optimisation & Enhancements
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Don’t limit your brand. Using Bing Ads, you can capture more market share and get the edge on the competition. We are a full service PPC Agency. That means that not only can we manage Google campaigns, we are also equipped to take control of your Bing Advertising activity.
seo
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As an experienced SEO agency for small businesses, we know that getting your brand to the top of the search results is no mean feat. There’s always another brand positioning itself as the best of the best, but it all comes down to your SEO strategy.
We’ll set ambitious goals, using our marketing expertise and technical know-how to produce a bespoke strategy that delivers on your core KPIs. Whether that’s brand awareness, boosting your Conversion Rates or improving your UX.
On-Page SEO
Off Page SEO
Technical SEO
Google My Business
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No eCommerce business owner wants their store hidden under the weight of their competitors, never to be found by the 75% of users who never scroll past the first page of search results.
Simply having an online store just isn’t enough—you need to be discoverable. Without a data-driven strategy, your eCommerce site is unlikely to attract the traffic it deserves.
With 30% of total retail transactions happening online, it’s more important than ever to ensure your online store is optimised, customer-focused, and operating at its very best to deliver a smooth shopping experience.
Clicks into Customers, Traffic into Sales
Website Audit & Research
On Page SEO
Off Page SEO
Optimisation & Analysis
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The online dimension opened up a world of opportunity for everyone with an opinion to have their say. But it makes it harder for your brand to cut through the noise unless you know how.
Digital PR takes advantage of the media outlets expanding their online platforms. Over time, we build connections with webmasters, blog owners and online journalists to pitch ideas and feature articles in a way that adds real value to your online marketing efforts.
In fact, our database of partners might not be platforms you’d expect. You don’t have to feature on major glossy magazines to benefit from digital PR. It’s a results-driven formula.
web devoplment
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Shopify is one of the most scalable, flexible and feature-rich eCommerce platforms out there. It’s fast-growing, trusted by leading brands, and secure for buyers and sellers. Whether you’re an SME or household name, Shopify is an eCommerce go-to.
Your website needs to work hard for you, so you can work smarter and focus on scaling your business. Shopify gives you this. It allows you to sell online with innovative order and customer management features to keep your customers coming back.
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Our team of web designers are experts in crafting compelling and completely customised websites that reflect your brand voice and showcase your business values.
We can help you integrate third-party apps seamlessly into your webpage so that you can maximise your conversions while remaining user-friendly. Whether you’re looking for subscription apps to drive repeat customers, bundle apps to improve average order value or anything in between, our team can sort it out for you.
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Chances are, you’re tired of watching all of that website traffic come and go without leaving you any sales or leads to brag about. You’ve got the products and the services, you’ve got the traffic, but the conversions are just playing hard to get. It’s frustrating. But don’t worry; we’ve got just the solution to turn that frown (and your conversion rates) upside down.
Looking good online is important, we are not just a regular agency. We’re a conversion rate optimisation agency dream. We don’t like to cross our fingers and hope for the best. We like to dive deep into the minds of your visitors and use tools to figure out what they’re up to. Once we’ve done so, we can swoop in with our CRO strategies to make their journey seamless and smooth.
content marketing
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What should we know about the services you provide? Better descriptions result in more sales.
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What should we know about the services you provide? Better descriptions result in more sales.
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Item description
Digital strategy
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Online marketing strategies are based on data and brought to life with creativity and innovation. They are the foundation for the most successful marketing campaigns, ensuring that all marketing efforts are cohesive, suitable for your target audience and their changing, evolving needs.
Initial Review & Market Research
Implementation Of Your Strategy
Fine tuning, CRO & enhancements
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Despite what you might believe, email marketing isn’t a thing of the past. It’s one of the most powerful tools available to eCommerce businesses today. Unlike social media, where algorithms decide who sees your content, email gives you a direct line to your audience. You control the conversation, and you control the reach.
A strong email marketing strategy is not about firing off generic promotions. It’s about building relationships. Each email is an opportunity to tell your story, connect with your customers, showcase your products and services, and nurture long-term loyalty. It keeps your brand active in their minds and makes sure you’re the first name they think of when they’re ready to buy.
how we work
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Here are the key areas where we can help:
Website and content analysis – We’ll provide a full analysis of your website and content, taking a top-line view of what works and what needs to change.
Competitor and landscape analysis – We’ll assess your place in the industry and identify the strengths of your key competitors, as well as how to overcome them.
Marketing and content strategy development – We’ll build a long-term marketing and content strategy, positioning you as an industry expert using insight-led content.
SEO, content and backlink analysis – We’ll analyse your content from an SEO perspective, helping you to tighten up your website and build strong backlinks to boost your authority.
Lead generation and lead nurturing processes – We’ll focus on both generating more leads and converting them with strong sales processes.
End-to-end marketing and sales process analysis – We’ll give you key recommendations for building an efficient sales machine, cutting costs while strengthening your back-end processes.
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Here’s how done-for-you marketing can help:
Marketing plans that will let you thrive.
I will start with a full deep-dive into your business, assessing your strengths and weaknesses as well as your industry position and competitors. After that, we’ll deliver a full marketing plan designed around your unique position. With a mixture of insight-led content, smart data and growth strategies, you’ll soon thrive.
A comprehensive approach combining content, strategy and process.
While we all have our own unique strengths, our team takes a comprehensive approach to marketing, bringing together content, strategy and process into one unique package. We’ll deliver short-term wins and detailed plans for medium and long-term growth – all while getting your processes into shape.
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Here’s how done-for-you marketing can help:
We have years of experience in delivering content strategies for a wide range of businesses. We all have our individual strengths and subject interests, which means that you’ll have unqualified access to a diverse team ready to improve every aspect of your business.
An honest and direct approach to marketing.
We pride ourselves on our ability to move past the marketing speak and get down to the real issues. If we think something needs changing, we’ll say so – it doesn’t help anybody if we’re not honest with you. And if something’s working perfectly, we won’t try to reinvent the wheel. We’ll always give you the feedback you need to hear to make sure your business excels.
Marketing plans that will let you thrive
We’ll start with a full deep-dive into your business, assessing your strengths and weaknesses as well as your industry position and competitors. After that, we’ll deliver a full marketing plan designed around your unique position. With a mixture of insight-led content, smart data and growth strategies, you’ll soon thrive.
A comprehensive approach combining
content, strategy and process.While we all have our own unique strengths, our team takes a comprehensive approach to marketing, bringing together content, strategy and process into one unique package. We’ll deliver short-term wins and detailed plans for medium and long-term growth – all while getting your processes into shape.
Project Based Consultancy
Project-based consultancy, designed to help you solve problems and inform business decisions
I will work directly with you to provide you everything you need to take command of your marketing.
If your marketing is lacking but you don’t want to get locked into an agency contract, it’s the best of both worlds. You’ll receive strategic, independent advice on your marketing without the need for a long-term commitment.
I will dive into your processes, strategies and content to make sure everything is running as efficiently as it should.
Working directly with you to provide you everything you need to take command of your marketing.
If your marketing is lacking but you don’t want to get locked into an agency contract, it’s the best of both worlds. You’ll receive strategic, independent advice on your marketing without the need for a long-term commitment.
Diving into your processes, strategies and content to make sure everything is running as efficiently as it should.
Why choose project-based consultancy?
Your marketing is in a slump, but you don’t want the commitment of a long-term contract. Taking a project-based approach instead is a smart way of using your resources, giving you the flexibility to control your costs while honing in on your core problems.
It’s perfect for small businesses who are looking for some independent advice on their marketing, but without the resources (or desire) to bring in a large agency.
I take each case as we find it, offering you the advice we think you need to hear instead of the advice you want to hear. After selecting the core services you need, you’re free to use our advice as you wish.
I aim to empower you to revitalise your marketing with the unbiased feedback of our team of experts. Sometimes, all it takes is a new perspective to change everything.
done for you marketing
Full Marketing services to give your business momentum forward to grow
The passion you feel for your business is the same as we feel for ours. That’s why when you work with us, you’ll get long-term support from a team of expert marketers who love what they do.
I will dive into your business, planning out and executing a full content strategy designed to play to your business’s strengths and unique personality.
And revamp your processes as I do it, saving you precious resource that you can redeploy where you see fit.
Why choose done for you marketing consultancy?
You might be a brand-new business, or a firm that’s tried marketing before without seeing any success. Whatever your circumstance, my team and I can bring your business to life with a bespoke marketing strategy.
A partnership with us will give you the confidence to know that we’re serious about your business. We’re not interested in short-term tricks that will crumble at the first sign of pressure; instead, we’ll design a marketing strategy that’s built to last, nurturing sustainable growth that will carry on long after we’ve parted ways.
Guided Marketing 1-2-1 Coaching
Full Marketing services to give your business momentum forward to grow
You know that your marketing should match your passion. Your marketing should also align to your vision in a way that feels exciting, rather than feeling like a grind.
Our guided coaching sessions will enrich your marketing enabling you to reach that vision. We always explain both the short and long term thinking, so that you understand exactly what you need to do and how it fits into your business plan.
Because good marketing should provide clarity, both to you and your business.
Why choose done for you marketing consultancy?
You feel like you’re nearly there, but there’s something missing from your marketing – that one last push that will get you where you need to be.
I’m here to help you answer the big questions about your business strategy. To offer that outsider, expert perspective on your content marketing. To give you the tools you need to take on and outclass your competitors.